Targeted Advertising

Posted on July 26th, 2008 in Targeted Advertising by The Guy Says
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Targeted Advertising is the combination of WEB 2.0 contextual marketing and direct or search engine marketing. Pay-Per-Click advertising is widely referred to as immediate marketing. By choosing the right set of keywords that directly reflect your products or services, as well as words highly used in day to day search. You are able to penetrate a leval of marketing far great than that of even T.V. commercials. Which are commonly by-passed by new age technologies “DVR”.

So as technologies grow so does the need to branch out and integrate yourself into the newest form of pre-qualifying your customer. Targeted advertising Each visitor sent to your website through the use of strategically placed links are individuals directly seeking out your product or service. Otherwise they would not have located your website.

This is done with a combination of widely used product specific key phrases, and marketing research professional ad copy. When a customer is looking for a specific product in this case we will use a digital camera. When a customer types into Google digital camera for one they are obviously looking for a digital camera. Then when they see and ad displaying that you sell digital cameras. It’s a match so the customer clicks on your ad and enters your website. From this point it is up to the design, price, shipping and many other factors related more to SEO that engage the customer to buy. Though by having the opportunity to place yourself directly in front of your targeted audience. you are giving yourself the very best chance to convert and generate a long term customer to your site.

Direct Marketing- Direct marketing simply put is the marketing of your product or service directly in front of those seeking.
Constant Unique Visitors – Depending on the size of your pay-per-click campaign. You are assured a steady flow of unique interested visitors to your web business.
Pre-Qualifed – By pre-qualifying your visitors with your selected keywords or keyphrases. You increase your chance of conversions.
Hands Free Marketing – Once the campaign has been fully optimized. They tend to run themselves. Though we continuously monitor for optimal performance.
We Do It All For You – We our professional industry trained specialist research, develop, and manage your marketing campaign from beginning to end. We remain ahead of the curve in market research and reliability.
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Search Engine Marketing

Posted on July 25th, 2008 in Search Engine Marketing by The Guy Says

Search engine marketing or SEM is becoming an online marketing must for running a successful website. Not to be mistaken for SEO search engine optimization (check out the differences -Click Here-. )Sem is the corner stone to targeted advertising. Releasing your business to those individuals online seeking out your product or service.

A successful Sem program can be the difference between waiting and hoping for results and achieving them immediately a lot of the the times just hours after launch of such a campaign. By targeting customers through extensive keyword research then pre-qualifying those customers by those terms you are able to cut to the chase and discover just how successful your business online is going to be.

With a combination of proper keyword discovery and contextual marketing driving customers to your business has never been so easy. Search engine marketing is the new age and much less expensive form of commercial or billboard marketing.

We at F.S Marketing Group we use only the finest uptodate technologies to seek out the perfect keywords to begin driving targeted customers into your store. Allowing you the best opportunity to begin converting sales.

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Seo Vs. Sem

Posted on July 24th, 2008 in Search Engine Marketing by The Guy Says

The difference between SEO and SEM can be summed up in two words “short term” and “long term”. These words best describe the the true nature of each of these very effective forms of marketing. Though similar in effectiveness they are definitely unparalleled in timeliness.

SEO or search engine optimization falls under the long term marketing approach category. The process of choosing and implimenting the proper keywords and meta-tags which are fast becoming more of a “might as well do them” approach in the new age of Web 2.0 and Web 2.1 networking. Though as dinosaur they may seem. There is still value to be had by allowing the search engines a true starting point for what your site is going to be about. A true founded SEO approach is a collection of on site changes to meet certain search engine criteria. To off site implementations by building links and networking.

SEM or search engine marketing is more of the short term or more appropriately immediate marketing approach. SEM commonly involves a well mapped out and researched pay-per-click campaign or PPC management. This is a very effective and truly targeted for of internet marketing. By choosing the most effective keywords for your product or service. You are already achieving more control of how and when your customers locate you.

A well put together SEM campaign can have both a negative yet very positive effect on business. Depending on how you look at it. On one hand your business is getting nothing but pre-qualified unique visitors that are looking for your exact product or service. On the other hand if your website is of poor design, your shipping is too high, or the product itself is not of good quality.You may find out that the business needs some tweaking before truly seeing the effects of online shopping and e commerce of today. Don’t you think this would be a good thing to know before relying solely on the website to conduct a big portion of your income.

These are the answers that are extremely important to know and the only way of finding out what needs to be done if anything is to get the right amount of customers through your front door and find out. 90% of websites selling products can be very successful even with a not so visual or unique website. This is done by controlling or adjusted your cost to match industry standard. Include shipping cost to take the burden off of the customer. Once again a well placed well managed PPC campaign allows for this type of very valuable information. “If you don’t get the customers you will never know if they would have bought.”

Fs Marketing Group combines both approach to maximize your online visibility. If you would like to speak with a specialist about helping your business achieve what you set out for click here to contact us today. We would be hapy to answer any and all questions and with a no hassle consultation so that you may make an educated decision towards the continued progression of your online business.

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