The difference between SEO and SEM can be summed up in two words “short term” and “long term”. These words best describe the the true nature of each of these very effective forms of marketing. Though similar in effectiveness they are definitely unparalleled in timeliness.
SEO or search engine optimization falls under the long term marketing approach category. The process of choosing and implimenting the proper keywords and meta-tags which are fast becoming more of a “might as well do them” approach in the new age of Web 2.0 and Web 2.1 networking. Though as dinosaur they may seem. There is still value to be had by allowing the search engines a true starting point for what your site is going to be about. A true founded SEO approach is a collection of on site changes to meet certain search engine criteria. To off site implementations by building links and networking.
SEM or search engine marketing is more of the short term or more appropriately immediate marketing approach. SEM commonly involves a well mapped out and researched pay-per-click campaign or PPC management. This is a very effective and truly targeted for of internet marketing. By choosing the most effective keywords for your product or service. You are already achieving more control of how and when your customers locate you.
A well put together SEM campaign can have both a negative yet very positive effect on business. Depending on how you look at it. On one hand your business is getting nothing but pre-qualified unique visitors that are looking for your exact product or service. On the other hand if your website is of poor design, your shipping is too high, or the product itself is not of good quality.You may find out that the business needs some tweaking before truly seeing the effects of online shopping and e commerce of today. Don’t you think this would be a good thing to know before relying solely on the website to conduct a big portion of your income.
These are the answers that are extremely important to know and the only way of finding out what needs to be done if anything is to get the right amount of customers through your front door and find out. 90% of websites selling products can be very successful even with a not so visual or unique website. This is done by controlling or adjusted your cost to match industry standard. Include shipping cost to take the burden off of the customer. Once again a well placed well managed PPC campaign allows for this type of very valuable information. “If you don’t get the customers you will never know if they would have bought.”
Fs Marketing Group combines both approach to maximize your online visibility. If you would like to speak with a specialist about helping your business achieve what you set out for click here to contact us today. We would be hapy to answer any and all questions and with a no hassle consultation so that you may make an educated decision towards the continued progression of your online business.
